Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries. No part of this book may be reproduced or transmitted in any form or by any means, electronic Introduction: Steve Jobs and the “Vision Thing” Quotations. PDF | On Mar 1, , Chaya Bagrecha and others published Steve Jobs (from to Walter Isaacson has recounted the life of Steve Jobs.
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Steve Jobs was born on February 24, , in the city of San Francisco. His biological mother .. Called The Updated Book of Jobs, Moritz's article about the. His saga is the entrepreneurial creation myth writ large: Steve Jobs One of the last times I saw him, after I had finished writing most of the book, I asked him. Are you a student? Or are researchers who need many recommended iSteve: Steve Jobs erklärt Steve Jobs PDF site books to establish your data? Well, of.
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Steve Jobs Summary
Excerpt 1 His personality was reflected in the products he created. His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted. His silences could be as searing as his rants; he had taught himself to stare without blinking. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping off Apple.
This intensity encouraged a binary view of the world. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: As a result, any perceived flaw could set off a rant. His quest for perfection led to his compulsion for Apple to have end-to-end control of every product that it made.
This ability to integrate hardware and software and content into one unified system enabled him to impose simplicity. Excerpt 2 For Jobs, belief in an integrated approach was a matter of righteousness. Their lives are crowded; they have other things to do than think about how to integrate their computers and devices. But in a world filled with junky devices, inscrutable error messages, and annoying interfaces, it led to astonishing products marked by beguiling user experiences.
Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom. He would set priorities, aim his laser attention on them, and filter out distractions.
If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products.
He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options. He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism. Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy.
He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses.
The field of reality distortion Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible.
Thus, glimpsing the impossible, he made things happen and changed reality. He focused so intensely on what interested him that he sometimes ignored everything else, including his wife, Laureen, their children — Reed, Erin and Eve, Lisa — and their family and friends. Steve was cruel and extremely critical of others and his work, but even so, he cultivated faithful, almost fanatical assistants. He never clung to material possessions, living in unfurnished homes, but his passion for products made Apple a giant.
Jobs believed that the rules did not apply to him. The man who refused to put plates in his cars and parked in places reserved for disabled people invented products that consumers did not even know they wanted but for which they soon fell in love.
Design in all the aspects Steve Jobs learned the importance of design quality with his father who taught him how to make beautiful the hidden sides of a cabinet mattered as much as creating an elegant front.
From his forays into the Eastern philosophies, Jobs understood that product design was at its core. He met a designer named Jony Ive, who became his right-hand man and 2 at Apple.
Mr Jobs elevated these concepts to the point where he believed the presentation of Apple products could convey as much meaning as the products themselves.
Even packaging was crucial. Jobs got so involved in the design minutiae that his name appears on several patents of Apple products. Jobs caught the attention of the public when Apple introduced the iMac in Quickly the computer developed along with Jony Ive became the computer that sold fastest in history. The round, fun-looking computer came with a semi-transparent coating and was available in five colours. Jobs made the interior as attractive as the exterior.
In addition to the obsession with design, Jobs wanted to control the entire distribution chain. Hence came the idea of having your own physical presence, the Apple Store. The first Apple Store came in and was a great success. Today, Apple Stores are still the result of the almost obsessive need for control of Jobs.
Computers were different, but retailers generally did not focus on explaining differences to downloaders. Jobs wanted to manage the consumer experience, just as he had influenced all other aspects of computer design and production. Therefore, he resolved to design sales points with the same taste he brought for everything else.
He insisted on expensive and busy places. He patented the design of the titanium and glass staircases of the stores. He wanted more than a store. He wanted a customer experience that was associated with the spirit of Apple products.
The iPod resulted from the need for a better music player, and among its innovations , the scroll wheel is included. The success of the iPod, built on the sales of the iMac, consolidated the brand. Still, Jobs kept looking for the next big release.
Identifying cell phone as the next wave, he left a new mark on the universe and unveiled the iPhone, combining iPod, telephony and internet access. The idea of a tablet predated the iPhone, but in experiments with the iPhone paved the way for the next revolutionary item: the iPad.
In the case of the iPad, Apple sold 1 million units in the first month and reached 15 million in just 9 months. Battling cancer Jobs believed that his cancer, diagnosed in , resulted from the stressful moments he experienced when he led Apple and Pixar in the late s. Treatment for kidney stones led to an examination that discovered his cancer.
Even so, the prognosis was good; the tumour was treatable and slow-growing.
However, Jobs rejected medical recommendations for surgery. He consulted nutritionists, acupuncturists, followed vegetarian diets, underwent colon cleanings and banished negativity from his thoughts. In , he made mention of his mortality in a graduation speech at Stanford University.
It is best to admit them quickly, and get on with improving your other innovations. It seemed obvious to them after a while. Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will.
The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.
Jobs' Biography: Thoughts On Life, Death And Apple
Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish.
Some leaders push innovations by being good at the big picture.
Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries. Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power.
Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now.
History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors.
And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.
Excerpt 4 The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways.
He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone.
And he understands that Apple is a product company. He has more operational power than anyone else at Apple except me.
Jonathan Ive, known to all as Jony, was planning to quit. Ive grew up in Chingford, a town on the northeast edge of London.
Causeof death Residence Nationality Alma mater Occupation
His father was a silversmith who taught at the local college. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product.
One of his creations was a pen with a little ball on top that was fun to fiddle with. It helped give the owner a playful emotional connection to the pen.
For his thesis he designed a microphone and earpiece—in purest white plastic—to communicate with hearing-impaired kids.
His flat was filled with foam models he had made to help him perfect the design. He had an epiphany in college when he was able to design on a Macintosh. Plus, receive recommendations for your next Book Club read.May he rest in peace. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors.
Many other prominent leaders impatient, stubborn, and hypercriti- leave legacies that become clear only cal, if not downright cruel at times. He understands business concepts, marketing concepts.
But I think he actually could have controlled himself, if he had wanted. How does he build excitement and intrigue? What Apple products do you own? Both Apple and Microsoft flew their flags at half-staff throughout their respective headquarters and campuses.
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